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Tech Predictions for 2016

It’s that time of year – the time for reflecting on the recent past and looking towards the future.  The time of year for making predictions. We’re always looking ahead for the good of our clients to find ways to use technology to help them grow – and set them apart from their competition. The following list of predictions for 2016 is based on actual technology that currently exists and where we would like to see it go. Smart Shopping Carts Grocery store shopping carts will have a dock for your phone and beacons will inform it of your exact...
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Database Applications

What is a Database? A database is a software system you use to organize information. Modern databases come in two primary flavors, SQL-based relational databases, and NoSQL-based document databases. An SQL-based relational database can be imagined as a series of tables (as in a spreadsheet), but with more rigidly defined rules for the type of content allowable in each column of the table, and with extra features that allow you to relate the tables amongst each other, and query the data within them. A NoSQL-based document database can be imagined more like the folder structure of your computer’s file system. Each document...
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What Is Search Engine Optimization?

Search Engine Optimization, or SEO, is not what it used to be! Once upon a time, it seemed you could simply hire low-cost labor to fabricate pages and links to your site, and your site would rise in the search engine ranks. These days, however, those simplistic tactics will not work – in fact, they’ll have the opposite effect. Now more than ever, the quality of your content is what matters. Today, search engine optimization is about creating content that is actually worthy of being highly placed in a search results page. Gain Visibility With the Search Engines No longer...
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Why Go Mobile?

Asking today whether you need a mobile presence, is like asking in 1999 whether you need a website. People are seeking out the vendors and information they need at all times and at all place these days thanks to the incredible growth of mobile networks and mobile devices. If you want to maximize your business opportunities, even if your online presence is nothing more than a brochure generating leads for your business, you need to develop it for a mobile audience. Mobile App vs Mobile Web There are two primary way’s to develop the online component of your business for mobile:...
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What Is Great Web Design?

What Is Great Web Design? Web design can mean different things to different people.  Chances are, if you’re looking for web design services, you will likely fall into one of two categories: graphic design (art) or systems design (science). Web Design as Art The most commonly referenced understanding of web design is the artistic, graphical side of things.  This could include custom templates for websites, custom themes for WordPress, logo design, user experience design, e-commerce design, or any other design element on a web page. Web Design as Science Another way to think about web design is as a way to help...
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What Is Great Web Development?

If great web design is design that achieves its purpose, then great web development is what enables that design to work. Since most of us are so visually inclined, we often think that once the picture is painted, the hard work is done and someone just needs to press the “build website” button or drag and drop some pictures and text here and there. With web projects, nothing could be further from the truth. To draw some analogies: what good is a Ferrari body without a Ferrari engine? Would you really spend that much money only on the body style...
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What is Great Software Development?

What Is Great Software Development? Great software development will quickly produce systems that work reliably and efficiently. Great software development stands upon the shoulders of the great software that has come before, it does not reinvent the wheel. Great software development is driven by great design coupled with efficient and forward thinking project management. So there’s the elevator pitch, you can tell great software development from it producing correct, fast running results, within a relatively short period of time even when facing moderately changing circumstances. You achieve this through smart design & planning, executed by experienced developers and project managers who...
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Why Aren’t Drupal 8 Menus Part of Configuration Management?!

I encountered a frustrating aspect of Drupal 8 this evening as I was building a site for a client and experimenting with deployment routines to other environments. First, a bit of setup. If you’re reading this, then you’re probably already aware of the much heralded refactor of Drupal’s configuration management system, which enables you to export site configuration to YAML files, so that you can version control the files and deploy them to other environments. Tools like drush make this an easy and effective way to migrate new content types, fields, views, roles, permission settings, and other common Drupal configuration…

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10 ways for e-commerce to prep for holiday shoppers

Is Your E-Commerce Site Ready for the Holiday Shopping Season?

It’s almost Fall. And Christmas trees and snowmen are likely the last things on your mind. But few things put people into the shopping mood quite like the holiday season. And it seems to start earlier every year! Should you start preparing in September? Absolutely – and here are the ten things you should be checking: Get Your Holiday Graphics Ready Now’s the time to start designing your creatives (or have them designed) for the holiday season. Make sure to have a variety of sizes and placements in mind not just on your website, but on every website you advertise with…

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Bounce Rates: How They Affect Your Conversion Rates and How to Fix Them – Starting Today

When looking over your analytics data about the visitors who came to your site, you’re likely to see something called “Bounce Rate”. This is the number of visitors who came to your site, decided for whatever reason that it wasn’t for them, and “bounced” right out the digital door. Can this number be lowered? Absolutely. While you can’t be everything to everyone, there are still some steps you can take to get that bounce rate lowered and improve every visitor’s browsing experience on your site – starting today. Here’s how to do it: Look At Your Referrers If there’s a…

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