What We Think Becomes Real

We are craftsmen and craftswomen whose thoughts give form and function to web software

Here we highlight interesting findings, problems we encounter, solutions we’ve found, and discuss our experience with respect to our craft. We enjoy thinking without limitation and pride ourselves on sharing with others the insights that come from decades of collaborative learning.

Filter by Category:

We’ve executed hundreds and hundreds of projects at Endertech since our founding in 2000, and as I reflect upon all that experience, it occurs to me that our most successful projects have a few things in common. In this series, I’ll share some of those common traits, and I believe that if you can follow...

According to the United States Census Bureau, eCommerce accounted for 8.3% of all U.S. retail sales in the 4th quarter of 2016.  This activity represents $102.6 billion in goods and services, out of a total $1.2 trillion. The data shows that eCommerce, as a percentage of all commerce, is steadily growing: Even after the financial...

We’ve all seen examples of parameterization. Database credentials are probably the most common example. Various scenarios may require that these be changed; a server move, a user/password change, or setting up a development environment. It’s easy to see how this is a best practice. So, why stop there? It’s a verified best practice, why not...

Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors. It will show your products with similar products from other stores matching similar keywords. Customers can further filter on price,...

My name is Cheyne Phillips and I am a Senior Project Manager here at Endertechnology. I would like to share with you the 10 common mistakes I see that prevent a successful Software Project launch.Following the Do’s and avoiding the Don'ts will ensure a successful Software Project. 1. Do Meet Everyone Involved In the Project ...

This is a weekly series detailing common issues that can occur during Magento 2 custom development. Check back next week for more solutions! In our last post, we focused on creating custom bundled products. This week, we’re continuing with our case-study of Milk Jar Cookies and how we modified ShipmentSender to allow for custom content to...

Last week, we focused on building custom shipping methods to match a client’s specific business needs. This week, we’re going to continue with our case-study of Milk Jar Cookies and how we built a custom Magento 2 Product Bundles page with user defined quantities. Typically, when an ecommerce site offers a product bundle, there are a...

This is a weekly series detailing common issues that can occur during Magento 2 custom development. Check back next week for more solutions. This week we’ll start off with building custom shipping methods to match a client’s specific business needs. We developed a custom site for Milk Jar Cookies (MJC), using Magento 2 as a...

Every great product starts with a vision in someone’s head, an idea still in it’s infancy and incomplete, but it’s enough to intrigue the mind and make someone want to know more and explore further. These visions can come from anyone. They can happen anytime, in any place. However, coming up with compelling, transformative ideas...

The presence of “Internet of Things” is continuing to grow as every “thing” around us is increasingly being connected in some fashion. Connected directly to the internet, our phones, beacons, etc. Security has also become even more important as these “things” become more accessible making it a core requirement no matter how trivial or life-supporting….