What We Think Becomes Real

We are craftsmen and craftswomen whose thoughts give form and function to web software

Here we highlight interesting findings, problems we encounter, solutions we’ve found, and discuss our experience with respect to our craft. We enjoy thinking without limitation and pride ourselves on sharing with others the insights that come from decades of collaborative learning.

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Many online stores are functionally sound, but ineffective at producing sales. The conversion rate of an eCommerce site is the rate at which its visitors become purchasers. An effective online store not only makes goods available, it promotes the desirability of those goods and encourages visitors to acquire them.

Endertech has grown, since 2000, from a one man army, to a team of nearly 30 individuals working together across 3 continents to deliver top quality web & software solutions to clients.

We’ve all seen examples of parameterization. Database credentials are probably the most common example. Various scenarios may require that these be changed; a server move, a user/password change, or setting up a development environment. It’s easy to see how this is a best practice.

Google Shopping is one of the most effective ways to get your products in front of potential customers. It allows customers to search for products on online shopping websites and compare prices between different vendors.